THE WORK
Signature Platforms
Distinctive cultural platforms built to sustain visibility, connection and community investment over time.
SIGNATURE PLATFORM · P&G × iHEARTRADIO
Can’t Cancel Pride
From cancellation to connection.
When COVID-19 cancelled Pride gatherings worldwide, LGBTQ+ communities and nonprofit organizations faced an urgent loss of visibility, connection and funding. Brent created an hour-long benefit special with P&G and iHeartRadio, secured the partnership, aligned P&G brands and six nonprofit organizations, and led the inaugural event from idea to launch in 28 days. As creative director and executive producer, he guided the platform across its five-year run.
Five-year platform · $17M+ raised · 10B+ media impressions · Audience grew from 4M in year one to 28M in year five
SIGNATURE PLATFORM · AUDIO-FIRST AWARDS
Elton John Impact Awards
Recognition designed as culture, not a campaign.
After five years of Can’t Cancel Pride, Brent evolved the platform for a different cultural moment. He created an audio-first awards experience pairing six honorees with six nonprofit partners through intimate conversations and direct community funding. As program creator, creative director and executive producer, he built the Elton John relationship, established the advisory process, and aligned P&G, iHeartMedia, talent and nonprofit partners from concept through launch.
INAUGURAL HONOREES
Jonathan Bailey · Laverne Cox · Melissa Etheridge · Billie Jean King · Orville Peck · Chappell Roan
Top 1% of podcasts at launch · #5 in Arts & Culture · 98% positive sentiment · More than $3M in new community funding
Visit EltonJohnImpactAwards.com
ADDITIONAL CASE STUDIES IN DEVELOPMENT.
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